Beschreibung
Increase prices confidently without losing customers
- successfully implement price increases
- enforce higher prices
- increasing sales and earnings
Professional price management is an essential success factor for most companies. A particular challenge is to raise the price for existing customers in such a way that the customer remains a customer. Therefore it is important to know and implement a number of decisive strategies in sales and marketing.
This book is dedicated to these strategies for price adjustments. Pricing, pricing policy and price changes are issues that affect the entire company. It’s about strategic management. At the same time, you will also find marketing and sales tips, that can be implemented quickly and easily, which will make the next price increase easier and bring you a lot of money.
In this book, Roman Kmenta – international pricing expert – gives answers to the question: How can you carry out your next price increase in such a way, that your income increases and your customers stay?
It’s the perfect collection of pricing strategies, negotiating strategies, and tips for
- field salespersons
- telephone sales and telephone acquisition
- sales – back office
- key account managers
- sales managers
- entrepreneurs and self-employed
- founders and startups
In this book you will learn
- when and how you announce price increases
- which alternative price strategies you have for price increases
- how to successfully sell a price change
- how to skilfully write price adjustment letters
- how to use price policy strategies in a targeted manner in the context of a price correction
- how you can create added value and thus make it possible to charge higher prices
- how to implement a price increase without having to negotiate
- which effects of price psychology you should be aware of
- how to avoid price negotiations in the event of price increases
- how and whether you justify a price increase
- what else you can do, to optimize the price besides a price increase
- which arguments you can use and when best in price negotiations
- what the reasons for price increases are and how you can argue them skillfully
- how to increase the price without increasing the price.
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